Editorial systems
Tone of voice, naming and content architecture for products that need an interface with character.
The reader gets lost.
The product lead already knows why the form asks for one more document. The new reader sees another demand from an institution. Product editing starts with that difference.
Ways to work together
Product writing
UI copy, onboarding and error messages treated as design surfaces, not afterthoughts.
Research & interviews
Editorial-grade user research - close listening, real transcripts, written-up.
Bilingual / cross-cultural work
DA / RU / EN. Localisation that respects how the second language actually behaves in the wild.
Start with one paragraph.
Send what is changing and where language or behaviour is getting in the way. If there is a fit, a 15-minute call establishes whether the work is editing, product writing, or another kind of engagement.
A short written proposal sets scope, deliverables, the definition of success, and cost. Work proceeds in editor-style passes, with drafts shared early.